Riding the Collective Wave
- Should PROVIDE the visitor with a PERSONAL EXPERIENCE
- Should have a CLEAR, CONSISE, EASY-TO-USE NAVIGATION
- Should have an ATTRACTIVE VISUAL DESIGN, ELEMENTS, and ORIGINAL NAVIGATION
- Should have a CONSISTENT DESIGN that’s APPEALING to a PARTICULAR VISTITOR
- Should have RICH, STRONG TYPOGRAPHY
- Should have a FRESH PERSPECTIVE (especially in a somewhat unfresh industry)
- Should have a COMPELLING CALL-TO-ACTION
- Should ALIGN the DESIGN with the MESSAGE
- Should CHANGE MINDS and INCITE ACTION
- Should POSITION the BRAND as EXPERTS
- Should PROVIDE SALES with a REASON to ENGAGE
- Should CREATE BRAND TRANSPARENCY
- Should PORTRAY BRAND as THOUGHT LEADERS
- Should encourage COLLABORATION, COMMUNITY, PEER-TO-PEER SUPPORT
- Should be designed for the SOCIAL WEB
- Should be CONSISTENT in LOOK AND FEEL across all CHANNELS
- Should be DESIGNED and OPTIMIZED for SEO
- Should have MEANINGFUL CONTENT
