Content Mapping and Buyer Persona

As I continue to build and execute the social media strategy for Binary Tree, Inc. I’m continually researching ways to optimize, streamline, and align every single aspect of the B2B buyer/seller relationship. Right now, finding ways to optimize and map our content (current and future) to the buyer’s purchasing stage is at the top of my list. Blogs like The Content Factor discuss ways to develop and align content based upon the buyer’s persona and stage. Developing content with a call-to-action that speaks to the buying persona and stage is critical in order to nurture the customer thought the buying process.

The Content Factor does an excellent job explaining and providing examples of the content needed to propel the B2B customer along at each buying stage. Keeping their strategy in mind, I created a content mapping strategy specifically for Binary Tree. Take a look:


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