Twitter is an ideal platform for businesses to listen, share, and connect – all key components needed to build lasting relationships with customers.
It’s as simple as that. The best way to catch the eye of a potential customer is to listen to what they say, understand who they are and where they want to go, and properly assess their business goals and objectives. Then, it’s time to share relative and targeted information that will help your prospective customer identify you and your company as thought leaders, “go-to” advisors, and as key industry influencers. Finally, you are ready to connect. Your credibility has been established and your prospect is ready to engage.
Building solid relationships with your customers begins way before the sales cycle begins. Twitter is an ideal place to start cultivating those relationships so that when a customer is ready to buy, they’re already sold.