“looked at if companies are using social media, how they are approaching its incorporation into business communications, if they have a strategic social media plan in place, and which business units are involved in the planning, measurement, and use of social media.”
Some interesting highlights from the report include:
- While 78% of respondents indicated that their business is actively using social media, only 41% reported that these activities are covered under a company plan.
- Of companies with a social media plan in place, 94% include marketing activities within the plan, but only 16% include Human Resources or recruiting activities
- Of those companies that don’t have a strategic plan but think it is important to create one, the number one activity rated as important to include in a social media plan is allocating resources for ongoing activities