Essential B2B Website Design Elements

B2B Website Design Elements

  • Should PROVIDE the visitor with a PERSONAL EXPERIENCE
  • Should have a CLEAR, CONSISE, EASY-TO-USE NAVIGATION
  • Should have an ATTRACTIVE VISUAL DESIGN, ELEMENTS, and ORIGINAL NAVIGATION
  • Should have a CONSISTENT DESIGN that’s APPEALING to a PARTICULAR VISTITOR
  • Should have RICH, STRONG TYPOGRAPHY
  • Should have a FRESH PERSPECTIVE (especially in a somewhat unfresh industry)
  • Should have a COMPELLING CALL-TO-ACTION
  • Should ALIGN the DESIGN with the MESSAGE
  • Should CHANGE MINDS and INCITE ACTION
  • Should POSITION the BRAND as EXPERTS
  • Should PROVIDE SALES with a REASON to ENGAGE
  • Should CREATE BRAND TRANSPARENCY
  • Should PORTRAY BRAND as THOUGHT LEADERS
  • Should encourage COLLABORATION, COMMUNITY, PEER-TO-PEER SUPPORT
  • Should be designed for the SOCIAL WEB
  • Should be CONSISTENT in LOOK AND FEEL across all CHANNELS
  • Should be DESIGNED and OPTIMIZED for SEO
  • Should have MEANINGFUL CONTENT